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A
very wise old man once said, "Trying to sell
something without advertising is like trying to wink at a girl
in the dark…you know what you're doing, but no-one else
does."
This
principle is very true when it comes to selling real estate.
In order to achieve the very best result possible you need to
expose your property to as many buyers as possible. This in
turn will generate more buyers interested in your property,
and therefore more competition for it. Greater competition
almost inevitably means a greater result in a shorter time.
Among
the many important elements of an effective marketing campaign
that may be considered are:
1) Using an Established agency, such as Superior Realty Group
Inc. (Almost 30 years of experience)
2)
Using an agent that is a member of the Long Island Board of
Realtors (Multiple Listing Service). A computerized listing of
all homes available for sale in your area. Which will then
feature/expose your property on an Internet property search
available to all member brokers.
3)
Using an agency with a fully comprehensive Website. Offering
an abundance of Real Estate related information and being able
to advertise your property on the internet, and attract more
buyers. Such as Superior Realty Group Inc. with
www.superiorLI.com
4)
Using an agent with regular promotion in and capability to
advertise in:
•
The New York Times
• Portfolio Homes
• The Wall Street Journal
• Law Journal
• Relocation Corporations
• Internet (On many sites eg. Nytimes.com, mlslirealtor.com,
google & yahoo.com
5)
Heavy Promotion of Property by Superior Realty Group Inc.
Salespeople, behind the scenes networking.
6)
Open House inspections.
7)
“For Sale’ signs in front of the property (If it is
permitted)
8)
Color highlights sheets for each client to take.
9)
Video capabilities of interior of your home
Using
these services and advertising/marketing points of difference,
allows us to assure you that no stone will be unturned to
develop the best buyer at the highest price.
Open Houses:
Open
House Inspections allow both buyers and brokers to view the
property with ease while your agent is present and can show
the property while answering questions. Open Houses are
advertised in the press and can attract a larger number of
people to come view the home. So Opens become an easy method
for buyers to come to look without having to make an
appointment in most cases, and it allows people to look at a
time that’s convenient for you.
-
The first Open House in the Broker Inspection. This is when
the property is first available and introduced to the other
brokers in Metropolitan area. No
buyers will come at this time. However, this is the point when
the knowledge of your property being available will spread,
and brokers will inform potential customers. It is usually
conducted between 11:30am – 1:30pm on a selected weekday.
- We
will then schedule an open house for the public. (This usually
is on Sunday, at a time that suits you). A lot of customers
will come during that time, but when it doesn’t suit a
customer, another time will be worked out that suits both you
and them. To ensure they have the chance to see the property.
When this is done, no one other than a member of Hyde Realty
will contact you.
-
The Public Open House is conducted in the same manner as the
Broker’s Open House, except that we have attending
customers/clients sign an open house sheet requesting their
name, address and phone number.
- We
prepare listing sheets, including photographs, a detailed
description of the house, as well as all pertinent information
needed when purchasing a home.
-
Open House Inspection signs are placed at the end of the
street in permitted areas, and on the corner of adjoining
streets or main roads to capture the attention of as many
people as possible.
- At
the conclusion we make sure all lights are turned off and all
doors locked when we leave, or leave the home as instructed.
-
The people that viewed the property are then followed up, and
feedback, questions or offers from customers are relayed
straight back to you.
This
is undoubtedly one of the most common questions that people
ask of their Real Estate Broker, and is also one of the most
complex questions to answer. There are actually "pluses
and minuses" to selling at any time of the year, and
making this decision will usually come down to your own
personal plans and circumstances. However, having said that,
here's a look at the varying seasons and how they can affect
your sale.
SPRING
For many people, Spring is viewed as the "Prime Selling
Season" for real estate. And why not? Our gardens tend to
look their best, the weather is normally neither too hot nor
too cold, and many families like to buy at a time that will
allow them to move and settle during a comfortable time of
year.
The only drawback to selling in Spring occurs if a large
number of people decide to do the same thing! The law of
supply and demand can become very apparent during spring if a
large number of properties come onto the market at the same
time. If a set number of buyers suddenly have more options to
choose from, this can lead to a drop in the number of buyers
per property, and therefore diminished competition.
SUMMER
Some people make the
mistake of underestimating the potential of a Summer sale. But
not at Superior Realty Group Inc.
It is worth remembering that a sunny home always looks
inviting and cheerful, people often feel more relaxed during
summer, and a motivated homebuyer is NEVER on Vacation!
Another point that is often overlooked is that Summer is often
the time that people who achieved a sale during Spring end up
buying their next home, and this is often a time when the
'supply vs. demand equation' swings back in the favor of the
sellers. The simple fact is that some of the most successful
months we've ever experienced have been during the summer. So,
if that's when it suits you to sell your home, you can do so
with plenty of confidence.
FALL
For many Metropolitan;
Autumn is their favorite time of year. Lovely mild weather and
the russet tunings of the leaves add an extra dimension to so
many activities, and real estate is no exception. The period
from the end of summer to near the end of the year is often a
time of high activity in the Metropolitan market, with large
numbers of homes changing hands every week. However, as is the
case during the height of the "Spring Rush", the
Autumn property market can be subject to the effects of a
flood of available property at times increasing competition
between sellers, rather than buyers. So if you are thinking of
selling during this time, make sure you discuss the timing
with your Superior Realty Group Inc. Consultant to ensure that
you maximize your result.
WINTER
Mention Winter to many intending property sellers and their
first response would often be "Too cold, too miserable,
to hard". BUT, ask any skilled property marketer with
their finger on the pulse of the market and they will tell
you, "Too few properties". A chill in the air or a
spot of snow will never stop a motivated buyer, nor will it
prevent those people who sold their homes in Autumn from
paying top dollar for your home as the deadline for closing
draws closer! There are always buyers active throughout the
year, including winter. Some people search for a year or more
before they find the home that suits them, and if that home
happens to hit the market in Winter…so what? In fact, winter
is often the time when the law of supply and demand most
favors the sellers, with many property owners achieving
outstanding prices for their property. So if you are thinking
of selling in winter, now is a good time to talk to a Superior Realty Group
Consultant about the best way to make the season work
for you.
CONCLUSIONS
When you look at it closely, there and "pro's and
con's" to selling at any time of the year, but there is
no absolutely right or wrong time. The simple fact is that the
best time to sell your property is when it suits YOU best. If
you are ready to sell at a particular time, then that is the
time you should sell. With a little helpful advice from Superior Realty Group, you can achieve an outstanding result at any time of
year.
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